#ShowUsYourLunch!
Are you using Social Media to maximise revenue into your pub?
#Food is the most popular hashtag on social media. We eat with our eyes and as a race we are pretty obsessed with all things edible.
#Beer is the most used hashtag for pubs and breweries which is no great surprise and chasing on its tail are posts about #wine, cocktails, pubs, bars and more.
If you have been reading our latest blogs you will have a very clean & hygienic cellar, your beer line’s will be spot on, your glasses sparkling and your pints perfect. You may already have some social media pages set up but how should you use them most effectively and what should you talk about?
We asked Rachel, the social media manager for our sponsor The Proton Group for her insights into utilising social media effectively. Here are her top tips:
Choose your tone
Think about the type of establishment you are, who your customer is and the tone you should communicate with them. Knowing your target market is key when looking to sell them the benefit of visiting your premises.
It’s important to show personality whilst being professional. Mix your messages and give plenty of variety – it will keep it interesting for your readers. On our Proton pages we have many technical products to talk about but we are just as likely to share a great new flavour Craft Beer, or some staff news as we are a new cleaning product. Variety is always good.
Check your Bios
A really common oversight is companies fail to complete all the information about themselves on their social media platforms. Look through your bio and make sure you have links to your website, your address, your telephone number and email address all filled in.
What to talk about?
Your premises is a rich melting pot of things to talk about on your social media feeds. From behind the scenes, staff, menu items, new lines of beverages, the new plants in the garden, weddings, celebrations and more.
You really shouldn’t be short of great material to post about. The most important thing is getting into the habit and mindset of “my customer would be interested in seeing that”, then take a picture and get it posted!
Click here to download our FREE posters and guides on bar and cellar management best practice
Themes make planning easier
One of the best techniques to help you know what to talk about is to plan your content roughly.
So, for the summer quarter you could have had themes around School holidays, Rio, Summer of sport, Alfresco dining, and Cocktails.
Then break it down into days of the week so Monday, a popular hashtag is #meatfreemondays or #mondaymotivation.
Pick a vegetarian option and a great drink deal (hello #Cocktails & #Mondaymotivation) and that’s your days’ posts sorted.
Repeat through the week based around what you have going on. #Twofor1 #Tuesday #FizzFriday etc.
Automate to get ahead
Facebook, Twitter and Instagram all have really great post schedulers so you might find it easier doing most of your content at the beginning of the week and then any “live” images you can share from Instagram. This makes it less labour intensive and allows forward planning for events that you have in the diary a long time ahead.
An example of this could be the new football season. With a spare half an hour you could add posts for upcoming games. However, nothing beats posting live so a mixture of scheduled and live posts is best.
Involve your staff
Delegate marketing to a trusted member of staff by setting them as an admin on your Facebook page, and giving them password access to have Instagram, Twitter and any other platforms set up on their smartphones. When you are not there or if you are busy, encourage them to post to your pages. Get your staff engaged and art of the fun.
Make friends
Be sure to follow and interact with other local businesses on social media for networking and visibility.
These are the people that are likely to use your premises and be interested in your posts and likewise.
Don’t forget to add a link on your posts to your website, menu, or online booking system so that customers can easily find out more and have a strong call to action.
Time to get social!
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