Brett Laniosh – a man on a mission
It’s fair to say that Brett Laniosh has two life-long passions – beer and teaching.
An educationalist of 30 years standing, Brett now runs the Beer Consultancy delivering services to both breweries and pubs, helping them make the most of the craft beer revolution. We are delighted that he has joined the CellarCraft team to offer guidance and advice to our readership.
Always interested in beer and ale of quality, Brett’s real passion began during his university days in Newcastle. He was disappointed with the quality of some of the beers served in his locals, so invested in The Good Beer Guide, and the rest, as they say, is history! His investment in the Good Beer Guide led him to CAMRA and he joined the committee and became an active volunteer.
Over his years in CAMRA Brett has been instrumental in the Locale Scheme, promoting the stocking of local cask ales in pubs and in 2003 he set up the National Beer Scoring Scheme (NBSS) which has proved invaluable to CAMRA branches in assessing beer quality for the Good Beer Guide. Brett became a National Director of CAMRA in 2006 and remained in post for 11 years during which there was a record growth in membership (CAMRA now boasts 200,000 members). In 2017 Brett was responsible for managing a major education initiative for CAMRA. He is also a project leader of the European Beer Consumers Union and a member of the British Guild of Beer Writers
Since then, Brett has been combining his two life passions and now educates the industry on all elements of successful beer sales through the beer consultancy.
He works with breweries publicans and staff, offering comprehensive training packages to help with customer engagement, best practice, beer range promotion to realise increased footfall, loyalty engagement and ultimately sales.
Brett told us; ‘Pub companies and breweries do not always have the resources to offer complete information, education or training packages and that’s where I can help. Offering training that educates and inspires, as well as creating a connection between the brewer, the seller and the consumer will ensure future growth, both for the breweries and the pubs.’ Follow Brett on Facebook.
If you have any questions regarding any aspect of best practice, effectively promote your serve and increase customer engagement please get in touch at firstname.lastname@example.org for advice.