How Glass Shape Changes Customer Experience Breweries spend vast sums of money on designing the perfect glass to showcase their particular styles of beer and the reasons why are not just for marketing purposes. The shape and style of the glass can have a dramatic impact on the taste, aroma and…
Coming Clean – getting your Beer Lines Right The 2016 Cask Marque Beer Quality Survey Report revealed that nearly 95% of customers would stop using a pub if the beer quality was consistently poor. Sounds reasonable – there’s nothing finer that a great pint in a great pub so why should a…
How to ruin a beer garden moment. There is nothing worse than the anticipation of a cool refreshing drink being ruined as your hand encloses a warm or hot glass. The temperature of a glass is one of the most important factors when serving a drink to a customer and can have some consequences you may…
There are many, many ways you can contaminate your cellar and cause a contaminated serve and we all know that nothing is going to taint your profits like a tainted serve. Don’t risk kissing goodbye to all that return custom – keeping a top notch cellar is straightforward to initiate and…
There is no greater disappointment after a hard day than to sit down in the pub for a refreshing pint to find that something is not right. Some poor flavours are caused by the brewing process and as a pub landlord are out of your control, but below we have listed some of the most common flavour and…
We are very proud to be sponsoring the 4th Wakefield Festival of Beer on the 24th and 25th June, and this popular festival promises to be a much larger event this year. Independent brewers from across the North West will be showcasing their beers from the palest of ales through to the darkest…
Plastic glassware is being used more in the pub industry especially at outdoor and sporting events, with calls from various councils and police forces around the UK to replace the traditional pint glass, wine glass and tumbler with polycarbonate ones. A recent trial in Colchester has met with…
Renovation of glassware is an important part of providing the best possible drink presentation to your customer and can sometimes be neglected causing issues such as: Poor lacing Poor head retention / flat pints Poor presentation All of these can affect how your customer perceives your…
We showed the new CellarCraft website to our colleague Paul Crolla over at Robinsons Brewery to garner his thoughts about how useful it will be as part of a publican’s resources. Robinsons are one of the UK’s largest independent family brewers with pubs throughout the North West and…
